Understanding marketing and managing continuous product growth with user growth is one of the most important part of product management. Every user you add provides you multi-fold benefits to your product. For instance, each user provides you with their data, likes/dislikes, referrals, ratings, reviews etc. All these contribute to planning next steps in product growth, engagement, and monetization.
- How to calculate CAC by channels: Check which channels are profitable or bring in valuable users.
- Customer acquisition cost per channel: another read on the costing of customer acquisiton by channel.
- Driving growth and innovation with product analytics: Watch how product analytics can help with product growth.
- Using data to drive product led growth: read the strategies, metrics and other factors which influence product led growth.
- Growth analytics vs product analytics: read this article from Mixpanel to understand whether growth analytics and product analytics are two different things or same.
- Finding growth opportunities in your product with data: Good explanation on how to find growth opprtunities with data.
- Product led growth metrics: All the mtrics in one page to track product growth.
- Using data to inform PLG: Watch the video to understand how to leverage data for product led growth.
- How to calculate viral coefficient: A good read to find ways to calculate viral coefficients.
- Viral coefficient, Unlocking growth: Read through what viral coefficient means and how it contributes to product growth.
- Viral coefficient calculator: Watch how viral coefficient can be calculated with step by step video.
- Data-driven attribution models: See how data driven attribution models help you in identifying which Ad platforms or referrals work better.
- GA4 attribution models: watch how GA4 attribution models work.
- Unit economics explained: Read through how unit economics help you in managing profitable customers.
- Art of product pricing: Know what I needed to set a better pricing for your product.
- Deep-dive: product pricing: get to know what entails the product pricing.