Customers are the most important part of product management and it all begins by understanding them better to serve them the right solution. When you go to a restaurant, the waiter would ask your choice of food because they are serving you. They present options, ask you clarifying questions(a good restaurant would ask you) such as spiciness, any additional snacks needed etc., suggests something if you are not sure about what to eat, and asks if everything is good. Once you are served th food, you go happy as you got to eat what you were looking for. But what would happen if waiters serve you what they think is best for you. You want to eat burger, but they give you pizza, or vice versa. Not good right?
Similarly, you would try to understand customers better by asking right questions to ultimately give them what is best for them. How good your solutions is on you(just like how good food is dependent on chef), but as a product manager you would need to find the right problem(like finding the right food to serve).
To get to customer insights, you would need to collect the right data, store it and transform it for analysis.
Below are the links to help you become better in understanding customers.
- What is customer insights: Read from the company which is good at providing data storage solutions.
- Consumer insights, How to uncover decision-driving data: Step by step breakup of getting customer insights.
- Dynamics 365 for customer data and insights: Read this for how tools help you get better customer insights from data collection to insights. The tool itself is not a suggestion, but rather a medium to learn data flow to insights.
- Customer data with Harvard: understand nuances of customer data.
- Customer data collection correctly as per GDPR: You would need to take care fo GDPR while collecting data. Read this to undersatnd the basics of data collection compliance specifically for customers residing in European region.
- Methods of customer data collection: Understand old ways, new ways and innovative ways to collect customer data.
- Data collection with Salesforce: Watch how you collect various forms of customer data.
- Customer analytics: Dive into analytics of customer surveys with this course.
- Type of customer data: understand various kind of customer data togather different insights.
- Intro to CDP: introduction to customer data platform.
- CDP 101: Another video from salesforce.
- CDP vs Data warehouse: Know the difference between customer data platform vs data warehousing.
- Market research: Basics of market research.
- Market research basics with Questionpro: another article to explain market research.
- Customer surveys: Another article explaining customer survey with QuestionPro.
- Customer survey with Hubspot: Examples from Hubspot for various surveys and customer metrics.
- Increase survey responses: Know how to increase the sruvey responses as it may happen that people may not be as enthusiastic to give feedback.
- Customer analytics course with udemy: go through customer analytics for business with this course.
- Create effective surveys: From Udemy again to provide basics on how to launch better surveys.
- Customer centric innovation: great read about taking feedback at each step to validate hypothesis.